Volksapotheke - cross-media full-service package

Inbound Marketing

Blog, social media & customer magazine strengthen visibility and loyalty.

Redesign

New CI/CD as the basis for the modern and responsive website.

Individual Software

eCommerce area for ordering (HomeCare Nordstern)

Integration

Systems such as ProPharmaX and Route4Me - for efficient processes.

Implementation

HubSpot as a System for CMS, CRM and automated communication.

Challenges

A reorganization of the company structure triggered a whole chain of activities. Until now, the individual pharmacies had operated very independently and a uniform brand identity was not apparent. Essentially, it was about designing a new, modern website that allows dynamic communication with consumers. In order for this to be possible, the corporate design first had to be completely revised and documented.

Solutions

The HubSpot Marketing Hub with CMS and CRM forms the core of the solution. A modern responsive website was redesigned based on the new CD/CI.

The customer magazine 's Heftpflaster provides quarterly information about promotions and seasonal health topics.

A blog provides information about current content that is distributed via various social media channels. At the same time, an online appointment booking and email campaign management platform was implemented.

Patients can order special food in the specially protected eCommerce area, which is delivered via home delivery service. The solution was directly connected to ProPharmaX and has a route optimization tool.

Website on HubSpot CMS
Blog and social media
Marketing Automation
Integration with ProPharmaX
eCommerce-Plattform (HomeCare Nordstern) for ordering specialty foods
Database (products, patient data)
Integration with Route4Me

download factsheet (pdf)

Enrico Giovanoli

CEO Volksapotheke Schaffhausen

The cross-media implementation of the specialised eCommerce platform, the website and the complete implementation, including the refinancing of our customer magazine, is a unique service package that has made us much more efficient.

Volksapotheke Schaffhausen has been organised as a cooperative since 1901. The pharmacy group has three locations, a GP practice and a home delivery service for specific foods.

volksapotheke.ch