STS Sensor Technik AG: Website redesign from A to Z

Webdesign

From concept to implementation – all web design and concept development for your website from a single source.

HubSpot Custom Modules

Custom modules for websites, landing pages, and blogs, including links to HubDB.

Automatisierungen

Support & assistance for all automation questions to ensure a seamless process.

Integration

Integration between HubSpot and MS BusinessCentral V14 with ChiliDataHub is currently being implemented.

Challenges

STS Sensor Technik AG, based in Sirnach, had a somewhat outdated website that did not meet modern standards, with six languages and a complicated page structure and navigation. The biggest challenges were summarized as follows:

Appearance no longer state of the art
No consistent user guidance and menus when changing languages
Over 900 URLs in the sitemap
Filterability of sensor products in multi-level filter not yet available

The previous website was created using Wordpress.

Solution

A module enabling multi-level filtering of all products had already been developed in advance as part of a sub-project. This had already been used on the previous English website.

For the redesign project, we worked with the project participants from STS Sensor Technik AG in workshops to develop the new page architecture and user guidance and to determine the rough structure with custom modules, which we would develop with the HubSpot CMS.

Chili Digital then developed the UX design and the modules. We placed particular emphasis on simplicity for the customer and on ensuring that multilingualism would remain easy to manage in the future. For this reason, some modules were linked to HubDB so that any adjustments could be made centrally in one place and automatically updated on all affected websites.

We actively supported the filling of content and translation into a total of four languages (German, English, French, and Italian) using specially developed AI-based translation tools that also allow the translation of custom modules.

Factsheet zur Story

Saskia Reichle

Senior Marketing Manager

Outstanding collaboration and excellent HubSpot expertise. We worked with Chili Digital on redesigning our company website—from the initial concept to the final implementation in HubSpot. Eva Korz led the project with great energy and focus. She guided us through every step with a clear vision and tremendous commitment. Together with the entire Chili team, they achieved a result we are very proud of: a modern, user-friendly website that reflects who we are and what we do. The collaboration was professional, transparent, and very solution-oriented, which was particularly important given our tight deadline. We especially appreciated their practical mindset. It was never a problem to change plans or ask the 100th question. Chili Digital is exactly the kind of partner you want to have on your side, especially when you're working with a small marketing team. We are very happy with the result and look forward to working with them again in the future. Highly recommended!

STS Sensor Technik Sirnach AG is a global specialist in sensor solutions headquartered in Switzerland. Since 1987, the company has been synonymous with high-precision, durable sensors for measuring pressure, level, temperature, and flow.

stssensors.com