car-tours.ch – HubSpot Implementation and Website Relaunch Using HubSpot CMS

Web Design

Conceptualization and implementation of the new website from start to finish

HubSpot Custom Modules

47+ custom modules with HubDB integration for dynamic content

Integration

Tourdata Web Trips API via ChiliDataHub® – automatic synchronization every 60 minutes.

Content Migration

WordPress migration of all trips, blogs, media, and author profiles

Introduction

Holiday Partner AG is one of Switzerland’s leading providers of group tours. Through car-tours.ch, the company offers a wide range of unforgettable travel experiences—from classic scenic tours to exclusive long-distance trips. To adequately showcase this offering online, a complete website relaunch was necessary: moving away from an outdated WordPress system and toward a modern, API-powered HubSpot platform.

Challenges

The existing WordPress website had grown over the years and no longer met the requirements of a modern travel company. The real challenge was to build the new system in a way that would stand the test of time. Key requirements needed to be reliably met with the new HubSpot CMS while also providing room for future growth and new opportunities. The site had to remain fully bilingual in German and French. In addition, all existing content—including travel descriptions, blogs, media, and author profiles—had to be seamlessly migrated to a future-proof platform.

Solution

Chili Digital, in collaboration with Holiday Partner AG, developed a completely new digital platform based on HubSpot ContentHub. At its core is a direct API connection to the Tourdata booking system via ChiliDataHub^®, which automatically synchronizes data every 60 minutes, ensuring that travel information on the website is always up to date. With over 47 custom modules and seamless German/French bilingual support, a platform was created that the planning team at Holiday Partner AG can manage independently and easily. A specially developed HubDB management tool enables convenient maintenance of travel data directly within the CMS. The migration of all existing WordPress content was completed without any data loss—thanks to specially developed synchronization scripts for media, blogs, trip codes, and author profiles.

Result

On April 8, 2026, the new car-tours.ch went live: a modern, user-friendly website that showcases group travel the way it deserves to be—with people at the center and digital excellence behind it. The website now serves as the foundation for further digital initiatives and lays the groundwork for the next chapters in Holiday Partner AG’s digital transformation.

Factsheet

Jessica Muntwyler

Head of Digital Marketing, Holiday Partner AG

Great group trips happen when everyone pulls together. That’s true for our trips just as much as it is for this project. To be honest, we didn’t expect it to turn out the way it did. What began as a design project turned out to be a real transformation—and all in just six months. There were moments when the complexity felt overwhelming, when nerves were on edge, and we wondered if we’d made all the right decisions. But every time, someone sat down—either from our side or from Chili’s—and together we found a solution. This wasn’t a client-contractor relationship. It was true collaboration. And when the new website finally went live on April 8, without any major hiccups, we all breathed a collective sigh of relief. That was a moment we won’t forget anytime soon. The result is a website that showcases what we stand for: unforgettable experiences for groups, with a focus on the people who bring these trips to life. The foundation for the next chapter has been laid.

Holiday Partner AG is one of Switzerland's leading coach travel providers, operating car-tours.ch as a comprehensive booking platform for group and individual tours worldwide. The company is headquartered in Altendorf and offers a wide range of travel options – from day trips to multi-week long-haul journeys.

www.car-tours.ch