viscom is the association for basic and advanced training and social partnership in the graphic arts industry.
viscom.chChallenges
Clearer and more standardised communication in order to be better perceived - this wish was at the very beginning. The two associations print+communication and viscom each operated their own websites. Now the two areas were to be combined in a joint website. At the same time, the aim was to emphasise the services of the two associations and make the main topics visible at a glance.
Solutions
In order to unite viscom's marketing automation and inbound marketing under one roof, a new website was built based on Marketing Hub Enterprise, which is linked to a blog, landing pages and the main social media channels. This provides a modern and efficient infrastructure that supports the association's work and creates added value - both for members and the association's bodies.
Beat Kneubühler
Director viscom