Stöcklin Möbel - central marketing hub for more success

As a third-generation family business with a tradition of craftsmanship and state-of-the-art production, Stöcklin Möbel AG combines quality with innovation. The kitchen furniture manufacturer from Aesch/BL has set itself the goal of advancing digitalisation in all processes. A key aspect of this is the interface to the customer.

stoecklin-kuechen.ch

Challenges

Stöcklin has set itself the goal of driving forward the digitalisation of the entire process, from initial contact with its customers through to delivery and services.

Many stakeholders, such as the client, the general contractor, the architect, the carpenter and many more, are involved in the sales process for a building. As a kitchen furniture manufacturer, Stöcklin is upstream of the kitchen builder. The aim was to exert a greater influence on the entire sales process and ultimately to position Stöcklin as the No. 1 supplier.

Solutions

A new website was built on HubSpot CMS Hub as the central marketing hub, which is linked to a blog, landing pages and the main social media channels. The BORM ERP feeds all sales back into the HubSpot CRM. This creates maximum transparency as to where and which projects are running and which are the key players in the market.