Avaloq Evolution - Marketing automation in the financial sector

#Marketing Automation
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#Social Selling
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#Integrations
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Avaloq is a leader in core banking software, digital banking and digital wealth management and a fast-growing provider of SaaS and BPaaS solutions for banks and wealth managers. The company is headquartered in Zurich and has offices worldwide.

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Challenges

As part of the implementation of a global strategy, the aim was to open up new markets quickly and efficiently. HubSpot Marketing Hub was chosen to generate new leads online. 

Avaloq has a high profile in its home market of Switzerland. The change in technology towards a service business model requires an international setup.

The aim was to establish a marketing infrastructure and method that would enable rapid development in new markets. The task was to develop and implement a lead generation machine based on the inbound method, customised for Avaloq.

 

Solutions

HubSpot was chosen as the marketing automation platform. All dynamic marketing elements such as the blog, landing pages, email marketing and social media management are controlled via the platform.

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Dean Corkovic

Avaoloq Evolution AG

ChiliDigital was able to take with us the very first steps in our lead generation actions. They help us to build the right concept, tailored to our needs and delivered great support in the execution. Very knowable employees that explained us every single step in the targeted concept. Able to slice the challenges and guide you step by step to your target. Very flexible in scaling up or down with resources. We have build a long term partnership and a trustful relation. In addition, ProfileMedia helped us a lot in the integration from different tools into HubSpot, what was very appreciated and needed. They have been keen to enable us and help us to build up our HubSpot know-how. Can fully recommend this HubSpot partner.

Services

Digital Marketing

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HubSpot 360°

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Integration

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