Aletsch Arena - convincing all-round business solution

#Inbound Marketing
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#Hubspot Platform
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#Integrations
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#ChiliDataHub
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#crm
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Aletsch Arena AG markets the area around Riederalp, Bettmeralp and Fiesch-Eggishorn. On behalf of the neighbouring municipalities, Aletsch Bahnen and the Aletsch Tourism Association, it provides information, entertainment, advertising and sales for local tourism in the Aletsch Arena.

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Challenges

Customer data is stored in various applications and is difficult to access, making it almost impossible to obtain a complete customer view for efficient marketing measures. The aim of the Aletsch Arena was to provide a modern, intuitive front end for employees in customer contact, where all existing data is consolidated and available in real time. 


Solutions

At its core, ProfileHub consolidates and harmonises data from different systems such as Alturos, Feratel, Abacus and DestinationOne and synchronises it with the HubSpot CRM front-end solution. 

All data from B-to-B and B-to-C contacts is available to customer contact staff in real time at all times. A workflow engine automates various interactions and data optimisations as well as defined measures in campaigns or in one-to-one dialogue.

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Ben Müller

Project Lead E-Business Aletsch Arena

The new CRM system with the ChiliDataHub® is the central system for personal data in the Aletsch Arena. With the help of professional advice from Chili Digital and the interface connection via the ChiliDataHub®, we were able to successfully connect our complex system landscape to the HubSpot CRM. This in turn allows us to improve data quality in the long term, increase service quality and implement more targeted marketing measures.

Services

Inbound Marketing

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HubSpot 360°

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ChiliDataHub

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Digital Marketing

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