Innovations at a glance: What's new
Sales Hub
Commerce Hub
What's new in the Sales Hub area:
Prospecting Agent
What's new?
Until now, customer acquisition was limited to uniform, reactive contacts – without continuous monitoring of potential customers.
The new Prospecting Agent acts as a proactive AI agent within your unified sales workspace. It continuously monitors all customer data and identifies the best opportunities for interaction. In doing so, it draws on standardized information from marketing, sales and service interactions and accompanies the entire sales cycle with relevant insights.
What challenges are being solved?
- Reactive approach: Sales teams only contact prospective customers sporadically and miss crucial purchase signals.
- Generic methods: A standardized approach does not take into account segments, industries or markets and therefore reduces response rates.
- Gaps in the sales cycle: Most acquisition tools only support the early funnel phase – middle and late phases are not taken into account.
- Lack of analysis: There is a lack of insight into which strategies are most effective for different customer segments.
Your benefit:
- Continuous monitoring: AI pays attention to purchase signals and interaction opportunities throughout the entire sales cycle.
- Targeted approach: Sales profiles enable tailored acquisition for specific segments and industries.
- Seamless integration: Work directly in the sales workspace – without context switching and with high efficiency.
- Global scaling: Multilingual support (beta) enables a personalized approach in the preferred language and cultural context.
- Optimized strategies: Detailed analyses show which approaches promise the greatest success depending on the profile and customer type.
Smarter Sales Meetings
What's new?
Until now, meeting tools offered recording and transcription, but sales employees had to manually filter out insights and create follow-up tasks themselves. Important customer requirements were easily lost in long transcripts.
Now, relevant insights are automatically recognized, updated directly in the customer data record and made available to all teams. This means that key requirements and purchase signals not only remain visible but also flow directly into the next work step.
What challenges are being solved?
- Forgotten purchase signals: without AI, important details are lost when employees rely on manual notes.
- Inconsistent follow-up actions: Follow-up tasks are often not clearly recorded or prioritized – deals lose momentum.
- Lack of preparation: Lack of access to insights from previous conversations makes it difficult to conduct forward-looking discussions.
- Limited coaching options: Without call analysis, sales managers lack insight into call quality and success factors.
Your benefit:
- Full conversation focus: AI automatically captures requirements, insights and buying signals.
- Efficient follow-up: Tasks and CRM entries are created directly from call content.
- Better preparation: Historical contexts and previous insights are always available before meetings.
- Improved coaching: Meeting analyses provide insights into performance and quality – and highlight targeted opportunities for improvement.
What's new in the Commerce Hub:
AI-supported CPQ
What's new?
Previously, there were only simple quotation functions – with a lack of customization options, without version control, approval processes or in-depth integrations.
Commerce Hub now integrates CPQ, invoicing and payments directly into HubSpot's Smart CRM. This bundles all sales-related activities on one platform, avoids data silos and creates a single reliable source of information for the entire customer lifecycle. HubSpot's AI-powered CPQ automatically creates key elements such as cover letters, summaries or emails, allowing sales reps to send quotes faster and more accurately.
What challenges are being solved?
- Cold start problem: Salespeople often have to create quotes from scratch after the buyer's approval – a tedious process that slows down the sales flow.
- Disjointed sales data: The «last mile problem» occurs when teams have to leave CRM to close deals in other systems – often resulting in data breaks, errors and unreliable forecasts.
- Slow approvals: Approvals get stuck in email chains, which can lead to delays and lost business.
- Poor buyer experience: Static PDF quotes require multiple communication loops for customizations and payments.
Your benefit:
- Faster quotation generation: AI generates complete, brand-specific quotations in minutes.
- One platform for both sides: Sellers and buyers work in a standardized system throughout.
- Smart deals: AI delivers contextual offers that accelerate deals.
- Optimized billing: Flexible billing with invoices, subscriptions and payment links.
- Reliable sales data: Consistent information in CRM enables more accurate forecasting and more informed decisions.
Conclusion
With HubSpot Sales & Commerce Hub, you create the basis for sales and quotation management that is consistently geared towards speed, precision and customer benefit. The automated platform noticeably reduces the workload on your teams and ensures that your sales department can focus on what counts: more successful deals and sustainable growth.
