Innovations at a glance: What's new
Marketing Hub
Here's what's new in the Marketing Hub:
Segmentation & Personalization
What's new?
HubSpot's previous «Lists» function allowed a basic organization of contacts, but quickly reached its limits: Discovering new target groups or reacting subtly to customer behavior was tedious and time-consuming. Personalized content required a great deal of manual effort and constant fine-tuning.
Two central tools are now available:
- Segments app: a unified platform for target group analysis with intuitive tools and AI support. Precise segments can be created more easily and used efficiently in campaigns.
- Personalization app: A dedicated solution for creating and optimizing tailored web experiences – dynamic, scalable and contextual.
What challenges are being solved?
- Manual target group work: Hours of list creation based on assumptions instead of data-driven insights.
- Disjointed personalization: Multiple tools, high manual effort per content, hardly scalable.
- Fragmented activation: Separate workflows per channel, lack of overall overview and complex administration.
Your benefit:
- AI-supported recommendations: Discover high-value segments with up to a threefold increase in engagement – including previously invisible behavior patterns.
- From «lists» to «segments»: Use web visitor data and the new Breeze feature to target even anonymous visitors.
- Efficiency through standardized data: Combine contact data, web activity and visitor information in minutes instead of hours.
- One-click campaign activation: Control segments directly on LinkedIn, Google and Facebook – for known contacts and new prospects.
- Dynamic web experiences: Personalized content automatically adapts to visitor behavior and intentions.
- Central control: Manage all personalized content, analyses and cross-channel results in one app.
Marketing Studio
What's new?
Although the previous marketing campaign tool was powerful for implementation, it did not offer any integrated planning or collaboration functions.
The new «Marketing Studio» provides a unified, AI-powered visual workspace that simplifies the planning, creation and execution of campaigns. Teams collaborate in real time, receive AI-powered suggestions for content and strategies and orchestrate all assets – from emails to social media to landing pages – centrally from one studio view.
What challenges are being solved?
- Fragmented campaign planning: switching between Figma, Asana, Slack and other tools, lack of a central overview, disconnected workflows.
- Manual campaign creation: long lead times, no AI support, lack of data-driven recommendations.
- Siloed collaboration: Separate teams, scattered feedback, uncoordinated processes and delays.
Your benefit:
- Fast multi-channel campaigns: create and optimize campaigns based on customer briefings with AI support.
- Central orchestration: Control content, channels and assets via simple workflows in one place.
- Seamless collaboration: Work with your team in real time on a visual canvas, including comments and edits.
- Fewer tool changes: Plan and manage the entire campaign process – from idea to implementation – in one platform.
- Intelligent recommendations: Benefit from AI suggestions on strategy, channel mix, content designs and scheduling.
AI-powered Email
What's new?
Until now, creating emails meant hours of work: design, text, list creation and subsequent manual evaluation in tables.
From now on, the AI will do the heavy lifting so that you can concentrate on strategy and results. It creates complete email drafts with content and design, imports templates from other platforms if required, automatically personalizes content based on CRM data and predicts which contacts are most likely to engage. It also recommends the optimal send time for each recipient and provides instant performance summaries with anomaly detection and clear recommendations for next campaigns.
What challenges are being solved?
- Time-consuming creation: More than 6 hours per campaign for design, text and analysis.
- Impersonal content: Standardized texts and merge tags lead to decreasing interaction rates.
- Poor timing: Sending based on gut feeling instead of data – with negative effects on engagement and deliverability.
- Time-consuming migration: Existing templates often have to be recreated manually.
Your benefit:
- Personalization with context: Use the entire customer history to create content that really resonates.
- Data-based recommendations: AI analyzes contact characteristics, interactions and behavior to derive optimal content, target groups and send times.
- Higher conversion rates: Comprehensive customer data is turned into targeted campaigns that make the difference.
Conclusion
With the latest features in the HubSpot Marketing Hub, modern marketing is getting a powerful upgrade. Segmentation at the touch of a button, fully automated, AI-supported campaigns and integrated content orchestration enable companies to reach target groups more precisely and efficiently than ever before. Processes are streamlined, teams work in a more focused way and customer experiences are scaled individually.
Today's marketing managers who focus on sustainable growth and real customer benefit can no longer ignore the new HubSpot generation and its intelligent integration of data, channels and context.
