Innovations at a glance: What's new
Breeze
What's new in the Breeze area:
Breeze Customer Agent
What's new?
Previously, the customer agent could handle text-based conversations via chat, email, WhatsApp, and Facebook and forwarded unanswered inquiries to human agents. Although tickets were created, no leads were qualified or appointments made for sales teams.
With the new Breeze Customer Agent, a single AI agent takes over the entire front office for the first time. It flexibly changes roles - from support to lead qualification to appointment booking - and thus achieves concrete results at every step. Telephony is also added as a channel. Reactive support becomes proactive sales generation.
What challenges are being solved?
- Lost leads due to slow response times: 67 % of all customers expect real-time responses. However, many companies cannot offer 24/7 support – prospective customers bounce.
- Overloaded support teams: Frequent requests for FAQs, logins or invoices tie up capacity and prevent teams from focusing on complex customer relationships.
- Unqualified prospects: Many website visitors with a clear intention to buy are not recognized in real time and leave the site without being followed up.
Your benefit:
- Real-time lead qualification: Potential customers are contacted immediately, qualified and passed on to sales – including appointment scheduling and CRM data maintenance.
- Omnichannel communication: voice calls, chats and emails are processed with the same context and intelligence.
- Contextual responses: The agent accesses CRM data directly, updates properties and provides personalized responses.
- Coaching & optimization: A test and coaching center identifies knowledge gaps and enables ongoing performance improvements.
- Central overview: A dashboard bundles all key figures - qualified leads, booked appointments, solved tickets and sales – for full transparency.
Breeze Marketplace & Breeze Studio
What's new?
Until now, many companies have been working manually, wasting time on tasks that could easily be automated or relying on a variety of isolated AI tools. However, generic solutions rarely understand the specific business processes and requirements of a company. The result: fragmented processes, data silos and a lack of efficiency.
Breeze Marketplace & Breeze Studio provide a seamless way to discover, customize and integrate AI agents directly into existing workflows. This streamlines processes and sustainably increases productivity.
What challenges are being solved?
- Generic solutions: Standard AI takes neither industry-specific processes nor individual customer needs into account.
- Complex implementation: Many AI systems require months of technical preparation, complex integrations and specialist expertise.
- Fragmented tool landscapes: The use of multiple AI solutions leads to data silos, inefficient workflows and inconsistent customer experiences.
Your benefit:
- Agent marketplace: Find suitable HubSpot agents for your requirements.
- Easy customization: Adapt these agents in Studio specifically to your business processes.
- Consolidated workflows: Use customized agents and wizards to standardize workflows.
- Greater efficiency: Work faster because the AI understands and takes into account the business context.
- One platform: From discovery to deployment, manage your entire AI experience centrally.
Breeze Assistant & Custom Assistants
What's new?
Until now, the AI known as «Breeze Copilot» provided support for individual tasks, but it did not have a deep understanding of your business context or the ability to save previous interactions. Every conversation started from scratch; external tools were left out.
The new «Breeze Assistant» goes much further: it combines conversational AI in the style of ChatGPT with comprehensive access to your CRM data and your entire business environment. It acts like a personal chief of staff - supplemented by user-defined assistants that are trained on your specific company knowledge.
What challenges are being solved?
- Lack of context of external AI tools: ChatGPT or Claude provide support, but do not understand CRM data, customer histories or company processes.
- Limited CRM AI: Many AI functions in CRM remain superficial, start every conversation without memory and offer little added value.
- Tool switching and disruption: Employees jump back and forth between CRM, external AI tools and business applications, copying data manually and losing efficiency in the process.
Your benefit:
- Seamless integration: Connect the «Breeze Assistant» with Google Workspace, Microsoft 365, Slack and other tools – for a holistic business context.
- Intelligent analyses: Perform extensive research and complex evaluations while your preferences are saved across multiple conversations.
- Mobile access: Use the new «Breeze» app and access your AI assistant anytime, anywhere – fully integrated into your HubSpot account.
Data Agent
What's new?
Until now, employees have spent hours manually researching potential customers and existing customers. They sift through scattered sources and resort to external tools that do not understand the business context. This costs time – and often leads to opportunities being missed because important information is missing.
From now on, «Data Agent» will take over this research work on a large scale: instead of checking each company or contact individually, the AI continuously answers business-specific questions – based on CRM data, conversations, documents and web searches. This means that teams immediately receive the relevant insights directly in HubSpot and can concentrate on strategy and increasing sales.
What challenges are being solved?
- High time expenditure: Sales, marketing and service invest countless hours in research instead of concentrating on deals and customer relationships.
- Limited standard enrichment: Traditional data enrichment provides basic information, but does not answer individual questions about market potential, media presence or industry-specific details.
- Scattered data sources: CRM data, call logs, documents and web info remain fragmented - valuable insights are lost.
Your benefit:
- Individual answers: Get the customized information your teams need to work effectively.
- Scalable research: Thousands of data records are analyzed automatically – without additional resources or manual work.
- Holistic context: CRM data, conversations, documents and web information flow together into uniform insights.
- Seamless integration: Benefit directly within Smart CRM, Data Studio and workflows – without additional tools or technical expertise.
Breeze Pricing & Packaging Updates
As already mentioned, «Breeze Copilot» has been renamed «Breeze Assistant» since September 3, 2025 and has also been given new, comprehensive features. This brings the product more in line with industry standards. Below are the two new naming structures in detail:
- Breeze Assistant: companions who work with you
- Breeze Agents: Digital teammates who work for you.
Pricing:
The name changes and new features are accompanied by slight adjustments to the pricing. You will find an overview below.
- Data Agent: 10 credits for generating a response to a request for a data set.
- Customer Agent: 100 credits for processing a conversation (text-based channels).
- Prospecting Agent: 100 credits for the monthly monitoring of a contact for outreach opportunities. Or 10 credits for generating results from a comprehensive research on a company.
- Breeze Actions in Workflows: 10 credits for performing a Breeze action in a workflow.
- Buyer Intent: 10 credits for activating intent signals to create a company and/or monitor a company for one month.
Conclusion
With the Breeze Assistant, HubSpot is taking the interaction between companies and customers to a new level. The intelligent agents orchestrate processes, offer context-rich insights and promote real increases in efficiency along the entire customer lifecycle. This not only saves companies time, but also allows them to fully exploit the potential of their customer data - from targeted lead qualification and consistent omnichannel communication to automated analysis and service processes. For those who value growth, transparency and future viability, the new Breeze solutions offer a strategic advantage that makes the difference in competition.
