HubSpot INBOUND 2025: Revolution in the Operations Hub

Innovations at a glance: What's new

• From Operations Hub to Data Hub
• Data Studio

• Data Quality
• Pricing & Migration

What's new in the Data Hub area:

From Operations Hub to Data Hub

What’s new?

You may be familiar with Operations Hub, which allowed you to connect different systems (such as ERP or marketing tools) and extend automations—typically with support from developers. Operations Hub has now evolved into the new Data Hub, enabling you to unify data from third-party systems and improve your data quality—no SQL or coding skills required. However, this is not directly comparable to our ChiliDataHub, which offers even more advanced capabilities and interfaces for complex third-party integrations. At present, we view HubSpot’s Data Hub primarily as an effective solution to replace tools such as Zapier or Make.

Data Studio

What’s new?

Until now, teams worked with disjointed data, trapped in siloed systems—a real barrier to personalization and efficiency. With the new Data Hub, HubSpot integrates spreadsheets, apps, and data warehouses directly. This automates data flows, ensuring you work with consolidated and cleansed information—eliminating manual effort.

Which challenges are addressed?

• Limited AI performance: Without a complete, connected data foundation, AI tools can only deliver partial results.
• Manual data handling: Hours spent exporting, cleaning, and importing data consume valuable resources.
• Data silos: Disconnected systems complicate reporting, segmentation, and personalization.
• Technical barriers: Teams depend on IT support for data access—leading to increased costs and delays.
  
  

Your benefits:

• Automated connections: No more manual transfers between spreadsheets, apps, and data warehouses.
• Eliminated silos: Even without technical know-how, you can combine data from your entire technology stack.
• Improved campaigns: Segmentation and personalization leverage complete, unified customer data.
• Up-to-date insights: Teams and AI always operate with accurate, automatically updated datasets.

Data Quality

What's new?

Previously, teams had to invest countless hours in manually cleansing data. Problems were often detected late – or not at all – which had a direct negative impact on customer interactions. This resulted in an endless maintenance cycle that blocked valuable time for strategic tasks.

With Data Quality, entire databases are now continuously monitored. Teams receive early warnings of problems before they have an impact on business operations.

What challenges are being solved?

• Reactive problem detection: errors only become apparent when they are already affecting marketing, reporting, AI or customer interactions – with expensive consequences.

• Manual maintenance: Manual table cleanups are time-consuming, error-prone, and often miss critical issues.

• Growth exacerbates the problem: As data volumes increase, so does the risk of inconsistent, unreliable information - weakening decisions and AI performance.

Your benefit:

• Avoid mistakes: Personalized messages and campaigns reach the right people through continuous data monitoring.
• Automation instead of manual work: AI-supported tools keep data clean, consistent and reliable.

• Create trust: Departments work based on verified, up-to-date data – without additional effort.

• Secure data activation: Teams and AI use the same reliable basis for all customer interactions.

Pricing & Migration

The new Data Hub provides companies with a powerful platform for the seamless connection, cleansing and activation of data - directly in Smart CRM. In addition to the extended functions, there are also adjustments to usage and billing that you should be aware of at a glance.

Pricing:

The basic price for the Data Hub remains identical to the previous Operations Hub. However, certain functions that synchronize data outside of the hub now consume credits.

The following credits are included in the basic price:

• Data Hub Professional: 5,000 credits

• Data Hub Enterprise: 10,000 credits

Additional credits can be purchased flexibly – at $10 per 1,000 credits.

Migration:

The migration of existing customers will start on September 3, 2025 and all Operations Hub users will be gradually migrated to the new Data Hub. This process may take a few weeks, but should be completed by September 15, 2025 at the latest.

Important: Customers who are still using the old pricing structure (before the introduction of the Seat model) will not be able to purchase the Data Hub.

Conclusion

The new Data Hub creates transparency and automation where there were previously stumbling blocks. Teams benefit from reliable, up-to-date data and thus gain the basis for efficient work, all forms of data-based customer interaction and innovative AI projects. If you are focusing on growth and future-proofing, the Data Hub sets the course for better decisions and sustainable business success.